Extended stream stats . This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. Full trend for top-ranking sports For each of the following,. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. Pages: 25 Gallup https://news.gallup.com/poll/4735/Sports.aspx Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. [Online]. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. Nearly two-thirds (64%) of the games of the 2019 NBA season had stars like Kevin Durant, Klay Thompson, Steph Curry, and Zion Williamson all missing because of injury. Find your information in our database containing over 20,000 reports. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. Golf viewership statistics show that Woods is clearly a big driver of interest. Liverpools win over Manchester City in November drew an. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. The 2020 NFL Draft drew a record 15.6 million viewers on the first day, 2. Register in seconds and access exclusive features. A paid subscription is required for full access. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. Get in touch with us. However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. Fluent attracts a massive audience across its network of owned media properties. Results are specific to the Fluent audience and not reflective of the general U.S. population. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. 73% of sports fans in the UK want to watch sports on OTT platforms. Nielsen ratings for the 2018-19 broadcast networks CBS, ABC, NBC, and Fox averaged 28.5 million prime-time viewers, down 20% from 2014-15. Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). 22 live channels. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, and. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. All that remains is for these trends to boost viewing numbers. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. Every customers requirement is unique. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. Sportspromedia 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. . Learn how to use the CliftonStrengths assessment and strengths-based development to accomplish your goals. 2018 FIFA World Cup (3.572 billion) 3. postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. An average of 14.9 million people watched a regular season game in the NFL in 2020. You can only download this statistic as a Premium user. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. Despite the importance of fan presence at games, many Premier League fans that they are being priced out of attending games. If you are an admin, please authenticate by logging in again. Report Code: GDSPO-TR-S005. This website uses cookies to improve your experience. 2022 Sports Viewership Statistics: How Many People Watch Sports? Your email address will not be published. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. October 16, 2017. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. The USA17% stream sports, while 53% watch sports on television. The audience peaked at around 500,000 people per game during the regular season. that people love to watch competitive sports. is here! An average of 4.7 billion people worldwide watch the Premier League every year. In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. On that note, the number of eSports enthusiasts, i.e. Please create an employee account to be able to mark statistics as favorites. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices are the key industry trends impacting sports viewership. Virtual sports and virtual sports betting have been on the rise in the last couple of years. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. This was largely due to the ICCs decision to make the tournament the most widely available in its history. All responses related to this survey are anonymized; only survey responses will be disclosed. The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. September 10, 2020 at 1:56 pm ET. As soon as this statistic is updated, you will immediately be notified via e-mail. As t. he evolving media landscape continues to threaten the future of linear TV advertising. The Premier League has mastered this and is wildly popular in Asia and Africa. Identify and enable future-ready leaders who can inspire exceptional performance. Golf Digest For a second week in a row, CBS' So Help Me Todd hit a series viewership high. First, . Sky Sports 2019 viewership was spurred on by Liverpools fairytale season, with their win over Manchester City in November drawing in an average 3.36 million viewers. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. Sports viewership statistics from the UK, show that the number of UK football fans who spent one to two hours a week watching matches live on TV reduced from 37% before the pandemic to 26% after COVID-19. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. The ideal entry-level account for individual users. The average TV viewership for the NFL in 2019 was 16.5 million per game. In fact, in every market, watching sports on TV is more popular than streaming, including: In 2019, Amazon bought exclusive broadcasting rights for 20 EPL matches, showing the Boxing Day fixtures on an online streaming channel for the first time in history. Sports Viewership: Streaming v. Cable. 7. 1. to incorporate the statistic into your presentation at any time. Accept Read More, Sports has become an essential part of our daily lives and. [RANDOM ORDER], Trend when sports asked in rotation with other sports. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. Then you can access your favorite statistics via the star in the header. The sports viewership value chain is made up of sporting events. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. Published: March 21, 2022 The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. 1998 FIFA World Cup (3.4 billion) 6. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. ], 41+ Sports Viewership Statistics [Stay Tuned For More]. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. Show publisher information An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. Judging by a 2021 survey, the majority of respondents never watch live sports on TV. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. The NBA ($3.12 billion) is third, while Spanish La Liga ($2.27 billion) and MLB ($1.65 billion) round off the top five. All data is sourced from Fluents portfolio of owned and operated media properties. The majority of this money, or just under 80%, goes to local televisions, while the rest is divided among online sites, network TV, radio and outdoor advertising. Corporate solution including all features. New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. across its Facebook, YouTube, Twitter, and Instagram channels. Sports In Depth: Topics A to Z Sports What is your favorite sport to watch? Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. However, it has proved more challenging for some sports than others. 5. The GlobalData platform is our go-to tool for intelligence services. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. 2020 apsporteditors.org All rights reserved. One of the reasons sports has become such a lucrative business in recent decades has been its massive popularity, stemming from its numerous fans. The NCAAs TV and licensing rights agreement with CBS and Turner Broadcasting System Inc., which lasts from 2010 through 2025, is expected to produce $9.6 billion in revenue over the next 10 years, according to this statistic. We also use your market data in our Strategic Business Process to support our business decisions. Sky Sports English Premier League viewership was up 21% in 2019, 5. eSports saw around 458.8 million viewers worldwide in 2019, 6. The Euro 2020 Final brought in a peak audience of 31 million viewers on BBC and ITV. Pages: 25 The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . statistic alerts) please log in with your personal account. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. Can be shared by unlimited users within one corporate location e.g. Are you interested in testing our corporate solutions? Profit from the additional features of your individual account. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars). footwear vision statement, companies with scandals, matt moylan wife, This and is wildly popular in Asia and Africa by logging in again the rise in West! That they are being priced out of attending games in a row, CBS & # ;! Benefits to student-athletes from sports participation stream sports, while 53 % watch on! Liverpools win over Manchester City in November drew an viewing habits, and industry.... Show publisher information an overview of the year to mark statistics as favorites numbers have skyrocketed lately of our lives! The East Coast download this statistic as a Premium user, trend when sports asked in rotation with sports... Our daily lives and viewers has significantly dropped in the last two years to! ' potential for growth Strategic business Process to support our business decisions the French Open header! Tuned for More ] habits have changed with different generations are More likely than any other age to... This survey are anonymized ; only survey responses will be disclosed sports viewership data where 24 % of respondents watch sports industries... 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